APT. 9 RELAUNCH: TREND & MARKET ANALYSIS

This Walk Away Tool was developed for design teams, management, buying, and sourcing to define the new face of the Apt 9 brand at Kohls, focusing on the Wear to Work initiative for the July/August season. It showcases the thought process behind the brand’s evolving aesthetic, highlighting key must-haves and a clear design intent that serves as a reference throughout the season.

Backed by trend forecasting and market research, the tool synthesizes insights from global fashion weeks, street style, and pop culture, identifying emerging colors, prints, and silhouettes for the women’s division. Seasonal trend reports translate these insights into strategic recommendations, guiding designers and buyers across the different teams with in APT 9.

Through cross-functional collaboration, the tool ensures trend alignment with business objectives, keeping collections commercially relevant. Additionally, data-driven trend presentations provide stakeholders with the knowledge to shape color stories, key silhouettes, and print directions, influencing product development across multiple categories.