PRODUCT DESIGN I BRAND CONSULTING
CLIENT: N.MARTINO - GOLF ACTIVEWEAR
For the N. Martino golf client collection, extensive research and design expertise were applied to develop a cohesive and well-executed brand identity. This process began with customer profile research and the creation of a branding concept board to establish a clear creative direction. Inspired by activewear from the 50’s & 60’s in silhouette and trimmings. A thoughtfully curated color palette was designed, along with apparel pieces and complementary accessories to enhance the collection.
Illustrator-filled CADs were created to effectively merchandise the collection, ensuring a visually compelling and strategically assembled product lineup. Additionally, packaging elements—including the main label, care label, hangtag, and poly bag—were designed to align with the brand’s aesthetic and functionality.
The scope of work also included detailed flat sketches, technical construction sketches, and comprehensive tech packs specifying fabrics and trims. Communication with factories in Italy and Asia played a crucial role in bringing the designs to life, overseeing prototype development, fittings, and approvals for all fabrics and loose trims to ensure quality and precision in execution.
