PRODUCT DESIGN I BRAND CONSULTING

CLIENT: ANGEL MATERNITY

Rene consulted on a brand refresh for Angel Maternity, leveraging and updating best-selling styles, trend forecasting, and innovation within the maternity sector. The focus was on enhancing and updating breastfeeding-friendly designs while prioritizing comfort and style relevance.

To gain deep insight into the brand, Rene was invited to travel to Sydney, Australia, to experience the fabrics firsthand, engage with the team, and understand the customer base. This immersive approach informed a strategic direction that combined sales data with emerging trends to optimize top-performing styles.

Deliverables included curated color palettes, print and fabric direction, and updated silhouettes designed to honor the brand’s most successful pieces. Extensive research into both the Australian and U.S. markets—where Angel Maternity operates online and through Nordstrom—ensured tailored designs for each region.

FALL SEASON PRINT DEVELOPMENT

BEST SELLER DESIGN UPDATE PROPOSALS

F/W MARKET TREND REPORT I TO COMBINE WITH SALES DATA FOR LINE DEVELOPMENT