GRAPHIC I LOGO DESIGN DEVELOPMENT
RS LOGO DEVELOPMENT
The logo design process began with inspiration drawn from an art installation at the Museum of Modern Art (MoMA) in New York, where intricate patterns were formed by strings connected in a geometric arrangement. This concept of interconnected lines sparked the foundation of the design. Additionally, research into historic hand-drawn symbols representing the "elimination of obstacles" further influenced the creation of the mark. The result was a distinctive logo that seamlessly blends artistic inspiration with meaningful symbolism. This mark has been incorporated across various branding assets, including website headers, business cards, banners, email signatures, and other essential business materials, ensuring a cohesive, minimalist and impactful brand identity.